What Is this?

This is a contest for individual. Any body with creative bend of mind who can capture the essence of retail in a short video is eligible to apply for this contest

How to Create a Video (Do's):
Show your own understanding of retail, show how you perceive it. One concept could mean 10 different things to 10 different people. It could be Customer service for some, it could be digitalization for some, it could be visual merchandising for some etc.. there are several concepts which you can show. Use any video making applications/software that are readily available on Playstore/appstore or online free video making software's and show your creative perspective on Retail in a one-min crisp video.

Dont's
Don't make video on the industry/textbook definition of retail. We don't have to define retail or sell the brand or tell about products or services. So we dont require a video where in employee is just talking about retail or retail concepts. This is video making contest and it should have visual representation of retail elements which represent the essence of retail
You need to create a teaser/trailer/promo video of 1 min on how you perceive retail or what is Retail according to you by using your creative skills and retail knowledge.